I am Camri Bulls and I started Clever Beauty at just 16 years old. I was inspired by the confidence my natural hair care teacher instilled in me and my passion for creating clean, effective beauty products. I earned my natural hair care certification from the P.R.E.S.S. Institute of Beauty, but my love for beauty and wellness started much earlier.

Before launching my brand, I spent years crafting handmade hair and body care products for my family as gifts and for myself to support my clear skin and natural hair journey. What began as a personal passion quickly grew into something more—an opportunity to share what I love with others.

At Clever Beauty, every product is carefully researched, formulated, and packaged with intention. I’m committed to creating high-quality, nourishing products that not only work, but make you feel confident in your own skin.

Thank you for being here. I’m so excited to share my formulations with you—and even more excited to hear what you think!